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11 skills a sales associate needs to succeed 🏆

Sales is more than just basic product knowledge. Sales is about people—on both sides of the counter. A good sales associate not only understands the product they are selling: they have a very particular set of skills. Liam Neeson is great but has he ever run the cash register on a Black Friday while the new stock was arriving with Head Office due to visit?

Salespeople need to wear many hats during their workday while demonstrating perfect customer service to every last shopper. The great news is that according to Pipedrive’s State of Sales 2020-2021 report, at... (More)

Sales Territory Management: How to Break into a New Territory and the Software You Need 🗺

Selling in a brand new sales territory can be intimidating. From researching a new market and understanding regulations to hiring a new sales team, it’s hard to know where to start and what to prioritize. New sales territories can turn into huge sales engines and revenue generators, but to reach that point, you need to work from a plan. This will allow you to test the waters and expand your team as needed.

In this guide, we cover the definitions you need to know, the benefits of sales territory management, the five steps to breaking into a... (More)

88% of Salespeople Regularly Work on Soft Skills: Here’s How to Sharpen Yours 🤝

According to our State of Sales Report 2020-2021, 88% of sales professionals actively work on improving their soft skills. Furthermore, those working on their soft skills are 11% more likely to achieve their regular sales targets. So, why are so many salespeople allocating time to developing soft skills? And, why is their effort paying off?

In this article we’ll define what soft skills are, why they’re important to your sales team and how you can take measures to sharpen them. We’ll also help you spot soft skills during the hiring process and explore why you shouldn’t underestimate... (More)

How to Fully Understand Your Customers With Comprehensive Buyer Personas 🎯

A buyer persona is an outlined description of the sort of person who best represents your target audience (or a demographic within it). Personas help your sales and marketing teams to personalize and target their messaging and outreach efforts to ensure relevancy across varied customer types and segments.

By using actual data to identify patterns across both your existing and potential customers, your sales team can clarify who they’re selling to, why they’re a good fit and how your solution fits into their life and solves a problem.

In this article, we’ll go beyond simply what is a... (More)