How to optimize your email newsletter list
Many businesses still have email lists kept in unoptimized and messy spreadsheets.
Some of these emails may no longer be active and many of the people on the list may not be interested in your products or services.
Clean up your database of email addresses and add fields to categorize and segment the list.
Consolidate, digitize and refine your lists
Identify and remove inactive emails and disengaged subscribers. This helps to increase engagement rates and reduce spam filters.
Optimize sign-up forms
Include key visible fields (like name, contact information) and hidden fields (like which lead magnet they followed). These fields should provide you with enough information to begin segmenting your list into easily targetable groups.