Add hidden fields to Web Forms to collect campaign UTM tracking source parameters

So we can accurately assess what campaign / source the lead came from. 

1
1 votes

· Last Updated -

Comments

  • Mike van der Valk
    Mike van der Valk Posts: 4,387 PIPEDRIVE PRODUCT MANAGER
    2500 Comments Third Anniversary 25 Likes First Answer
    edited June 23 #2

    @Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!

  • Jon Matthews
    Jon Matthews Posts: 1
    Photogenic First Anniversary
    edited February 24 #3

    This.  I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is.  Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site.   I think you guys are halfway there.  You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money. 

     

  • Mike van der Valk
    Mike van der Valk Posts: 4,387 PIPEDRIVE PRODUCT MANAGER
    2500 Comments Third Anniversary 25 Likes First Answer
    edited August 2021 #4

    This.  I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is.  Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site.   I think you guys are halfway there.  You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money. 

     

    Thanks for the feedback @Jon Matthews passing it on to the team, hopefully we can work on that in the future!

  • Daniel_15284
    Daniel_15284 Posts: 1
    edited September 2020 #5

    What also would be nice if you can somehow access these arguments when you're presenting a user with a redirect url or thanks-message. That would DRY up my forms a lot.

  • Matt Zakaras
    Matt Zakaras Posts: 1
    edited June 2021 #6

    This.  I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is.  Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site.   I think you guys are halfway there.  You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money. 

     

    Are there any developments in adding custom forms or automatic GCLID UTM capture on webforms?

  • Mike van der Valk
    Mike van der Valk Posts: 4,387 PIPEDRIVE PRODUCT MANAGER
    2500 Comments Third Anniversary 25 Likes First Answer
    edited August 2021 #7

    This.  I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is.  Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site.   I think you guys are halfway there.  You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money. 

     

    Hi @Matt Zakaras this is currently not in the plans unfortunately. I'll pass on the suggestion to our team though!

  • Robert Jakobson_10191
    edited June 23 #8

    @Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!

    Unfortunately, this is not a "cool idea" but a requirement. Sorry, just the way it is. Product management failure here.

  • Tiago Franco
    Tiago Franco Posts: 5
    edited April 2021 #9

    The forms are via iFrame. This will be hard to implement without a bit of nasty javascript code.

  • Darek Młodnicki
    Darek Młodnicki Posts: 12
    edited June 2021 #10

    So you can't identify anything about where the submitted form came from at all? As someone above mentioned, messing around with nasty JS code to modify the content of an iframe is most definitely not the way to go. 

     

  • Darek Młodnicki
    Darek Młodnicki Posts: 12
    edited November 2021 #11

    @Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!

    I will have to second Robert that this is crucial. For serious use cases you can't just have a web form and not be able to identify anything about it on your end, nor tell where it came from, nor send any info over. 

  • Jörgen Sjöstrand_231
    edited April 15 #12

    @Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!

    Yes not being able to read into Pipedrive where you leads came from is a serious drawback. 

  • Nick Amiradaki
    Nick Amiradaki Posts: 2
    Photogenic First Anniversary
    edited July 2021 #13

    As a temp solution, would it be possible to add fields that can be hidden in the webform, that way we can pre-populate the fields and map the utm parameters to custom pipedrive fields on submit.  Then create multiple webforms based on each campaign, for example a 3 part email series, would have a different url for each for the CTA.

    I know it's not ideal,  but even having the hidden field option is pretty standard.

  • Grzegorz Aksamit
    Grzegorz Aksamit Posts: 1
    edited November 2021 #14

    This thread is year old. Is there any reliable solution for tracking campaign source (UTMs) already?

  • Jussi Kuparinen
    Jussi Kuparinen Posts: 1
    edited April 15 #15

    @Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!

    +1 to this. Hopefully this gets implemented soon.

  • Ryan Robbie
    Ryan Robbie Posts: 1
    edited March 30 #16

    I believe you can do this if you use forms (on non-pipedrive) external platforms which then link to pipedrive through webhooks.

  • Dmitriy Sidorenko
    edited June 23 #17

    Web Forms is absolutely useless feature without UTM capturing

  • daniel
    daniel Posts: 2
    First Comment

    It is 2 years and this key feature is still missing. There is no value in having web-to-lead forms, when you cannot track the utm parameters.

    I found out with salesforce it is easily possible to atm custom fields to the form so that you can have utm tracking so we have to switch to that.