How to address target audiences based on specific themes which are not covered by filters?

Dear community,

I got an Excel list of contacts divided into different thematic groups. The contacts are already in PD, but the Excel list is not an export from PD. Each group's topic is not based on a data field in PD and therefore I cannot filter the target audience by that topic.

What is the best and most sustainable way to create/filter a target audience for each topic?

1) Should I assign each contact a specific topic using a new custom field (and implement it via bulk edit) and then filter by that custom field within the person section? (I don't want to use the label field because we use labels to mark cold/warm/hot leads)

2) Can the contacts be inserted via import directly into Campaigns as a target group named after the specific topic?

3) Or is there any other way?

Thanks and regards


  • scottgarner
    scottgarner Member Posts: 1
    First Comment
    edited July 2023 #2

    create content that specifically caters to the themes or topics you want to address. This can include blog posts, articles, videos, podcasts, or social media content that aligns with the specific interests of your target audience. By producing relevant and valuable content, you can attract and engage the right audience organically. Conduct keyword research to identify the specific terms or phrases associated with the themes you want to address. Incorporate those keywords strategically into your website content, blog posts, metadata, and social media profiles. This can help improve your visibility in search engine results and attract the desired audience. Utilize targeted advertising platforms, such as social media advertising or search engine marketing, online virtual legal assistant to reach specific demographics or interests related to your themes. Narrow down your audience targeting parameters based on relevant criteria like demographics, interests, or online behavior to focus your advertising efforts on the right audience.