Custom sender name

VeronikaTomeckova

Clients respond more positively to personalized emails. Saying that it would be helpful to be able to adjust the name of the sender in campaigns according to the owner of the contact the email campaign is sent to. This way, it would seem like the email was sent by the salesperson directly instead of appearing like just another general marketing email.

Had this feature in different email software and the open rate went up by nearly 10%.