Pipedrive Lead Scoring
It will be very useful and interesting if Pipedrive builds a lead scoring system where a lead is assigned a score based on some factors such as
- Customer engagement: Which involves engagement with email campaigns sent to the customer, if they opened their emails, if they register or subscribe to the campaigns and so on.
- Where the lead is coming from? (Lead source)
Each criteria will carry its own score, and the total score aggregated in the lead score column.