Click-Through Rate : What is CTR?
Click-Through Rate, often abbreviated as CTR, specifically refers to the ratio of clicks to impressions in online advertising. It measures the effectiveness of an online advertising campaign for a particular website and is commonly used in contexts like pay-per-click (PPC) advertising.
For instance, if your ad is displayed 1,000 times and gets 50 clicks, the CTR is 5%.
- Click-Through Rate (CTR) formula:
- CTR=(Number of Impressions/Number of Clicks)×100.
Increasing sales through a higher CTR is a continuous process that involves ongoing testing and optimization. The key is to understand your audience, create compelling content, and deliver on the promises made in your ads to create a positive customer experience, ultimately leading to higher conversions and increased sales.