What is email domain authentication?

Duarte Leitão
Duarte Leitão Pipedrive Team Posts: 5 PIPEDRIVE TEAM
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Email sender domain authentication (or simply Domain authentication) is the process that allows you to tell email service providers that Pipedrive is a trusted sender from your domains. It focuses on security and deliverability, as it helps you protect your brand's reputation and helps your emails successfully reach the inbox.

Pipedrive’s Campaigns add-on now requires you to add 4 records to your Domain Registrar page (3 CNAME Records and 1 TXT Record).

These added security steps ensure you’ll see even greater deliverability success and better email campaign results. Follow these steps to set up your Campaigns sender domain in Pipedrive.

Did you know…
When you add a new record on your domain registrar's website, it has to be propagated over many servers all over the internet. This is why it may take up to 48h for your domain to be authenticated.