Trigger workflow from email tracking activity

Asaf Matyas
Asaf Matyas Posts: 11
Second Anniversary Photogenic
edited July 24 in Workflow Automation #1

Is there a way to trigger a workflow automation from the email tracking activity feature?

i.e. I'd like to trigger a workflow that changes a contact property (for ex lead scoring) if that person opened\clicked link in email, or creating a follow up task

Not looking to use external tools such as Outfunnel and as part of a single campaign but for a single email.

Thanks!