I think everyone is feeling the effects of COVID-19..

Samar
Samar Posts: 11
Integration Partner
edited July 24 in Business Talk #1

Some companies in a way or another. However, I've seen some B2B marketers to just stop marketing and promoting their products altogether to respect the seriousness of this current pandemic. Does anyone have any thoughts on this? I don't think there is a right or wrong answer but would love to hear some of your thoughts.

Comments

  • Celia_182
    Celia_182 Ex-Pipedrivers Posts: 19
    Pipedrive Employee
    edited February 24 #2

    I think it might not really be around stopping marketing all together because business need to keep running, but more on marketing the right message and tailoring your product offering to help companies working remotely. 

  • Samar
    Samar Posts: 11
    Integration Partner
    edited March 2020 #3
    Celia said:

    I think it might not really be around stopping marketing all together because business need to keep running, but more on marketing the right message and tailoring your product offering to help companies working remotely. 

    Agree! @Celia did you see any interesting  positioning from any company to share ? It'd be cool to see 

  • Celia_182
    Celia_182 Ex-Pipedrivers Posts: 19
    Pipedrive Employee
    edited October 2020 #4
    Celia said:

    I think it might not really be around stopping marketing all together because business need to keep running, but more on marketing the right message and tailoring your product offering to help companies working remotely. 

    Hey @Samar a lot of companies who are not traditionally working remotely, or at least not the whole team, are now forced to. So we need to enable them, equip them with the right tools, guide them and do this on a budget. Your product becomes very interesting because in those times where there is very limited company engagement and bond between employees, gamification can become important to keep sales reps motivation high. But companies will look at what they are spending for at least the next 2-3 months, so I'd keeping this in mind and this what you can offer them to support them during those hard times. I hope it helps :) 

  • XF Growingup.zone
    XF Growingup.zone Posts: 35
    edited April 29 #5

    Samar, I can give you my opinion regarding the commercial action (which is not far from the marketing actions that can be carried out).

    Here is a post of mine from LinkedIn where I offer my perspective: https://www.linkedin.com/feed/update/urn:li:activity:6648117953776672768/

    Last week and this week I am making video calls to potential clients after an email saying the following:

    Hello, Xxxxx.

    Right now I am as lost as you are, but I can help you: we can comment on the situation and I can give you a perspective on what I would do from a commercial point of view.

    The past few weeks have helped me to position myself, talk to many clients and draw some conclusions.

    The uncertainty regarding the Coronavirus is great. Maybe we have a little more perspective, but we still don't see the light at the end of the tunnel and it's all we need!

    The impact of the crisis on the entire business fabric is very worrying and the background in everyone's health is even more worrying.

    Despite the infoxication we have these days, perhaps it is a good time to share concerns. I don't know if this can help you right now, but if you want, you already know.

    I hope that both you and your family are doing well!

    Xavier Framis. (traducción automática).