How to create a deal after sending a mailing

Hey Salespeople. 

I have a question to understand the common workflow and I really like to learn more about common practise. 

So, I got diffrent mailings, which helps me to make the first contact. 

What I need is the possiblity to create a new deal (if not exists) after sending the mailing. 

I go this way: 

=> creating a filter on new contacts

=> sending mailing

=> and afterwards I find no way to create deals 

 

any idea? 

 

thanks

 

Alex

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