Campaigns Tool / Add-on thoughts after initial trial

David_7295

Some feedback from a short trial of the new Campaigns tool. It's not quite at a level where we could replace our current eMailing tool (Klenty) but it is a very encouraging first release. 

On the good side;

• Really nice eMail design interface that has a lot of great templates and flexibility
• Easy to set up a campaign and select the audience to receive the eMails
• It seems to be a reasonable price
• Useful for very basic low volume eMails - maybe a regular customer newsletter.

On the 'not yet possible' side;

• no way to set a time window for when eMails get sent
• no way to throttle the number of eMails being sent down to x per day
• no way to build a 'cadence' of eMail steps - e.g. send eMail No. 1, if no reply after x days then send eMail number 2.
• no A/B testing or analytics
• Cannot find any Campaign triggers in the Automation side of Pipeline. Not sure if the plan is to add some integration here?

 

All in all, I think this is going to be a good tool but it is unfortunately not yet mature enough for professional usage. 

 

Thanks, David