How to get your sales team ready to sell a new product

Will Sigsworth

Selling a new product will only be successful if your sales reps know it inside and out. 

Your in-depth training should cover:

• Using the product. A detailed overview of how the product works in the real world. Show your sales reps how to use it as if they were the customer.
• Product benefits and implications. Highlight the product’s immediate and long-term benefits and how it’ll make a difference in the lives of the target audience.
• Background knowledge. Give your team as much information as possible on the product’s development and use cases. Suppose the new product is email marketing software. In that case, your reps need to understand the basics of email marketing and confidently use industry-specific terms and phrases in their customer conversations.

Click here for six steps to prepare your business for a successful launch.