What can you achieve with a great email marketing campaign?

Will Sigsworth

Here are a few things you can achieve with good email marketing:

• Generate new leads
• Increase website traffic
• Increase your social media following
• Collect target audience data
• Build a community around your brand
• Boost sales of an existing product, service or range
• Raise awareness of a new product, service, range or event

A clear objective will help you come up with stronger email campaign ideas, but it’ll also enable you to measure performance and optimize your follow-up content.

Say your goal is to increase website traffic. Simply track the number of website visitors who click through from each email.

If instead, you aim to increase new product sales using an email-exclusive discount code, you can look at how often customers use that code to determine whether or not it provides enough value.

Click here for a more in-depth look at how to create and manage an email marketing campaign that differentiates your business.