Sales Strategy

🧠 Top 13 benefits of using email marketing
What do you think is the best use for email marketing? Email marketing is a flexible tool that drives sales and builds brand awareness. According to the Direct Marketing Institute's 2019 report, email marketing delivers a return on investment (ROI) of $52 for every $1 spent. That’s an impressive return. And it may make you…
How to use sales and analytics to create a great value proposition in marketing 💎
Imagine this: you need to purchase a new pair of shoes and you have two options. Both shoes have the same price and a similar look. So how do you decide between them? While the shoes are essentially the same, there is one thing that sets them apart: their value proposition. One pair of shoes markets itself as locally made…
How to use Facebook lead generation to fill sales pipelines 👍
An effective sales funnel only works if you keep adding new leads. Without a steady drip of qualified prospects, your sales cycle will likely come to a standstill. To ensure business continues to grow, many sales teams are turning to Facebook. Facebook lead generation ads, in particular, continue to grow in popularity…
What’s the Difference Between Gross Sales vs. Net Sales?
In order to create accurate sales forecasts to paint a picture of where your business is going and set realistic quotas for your sales team, you need to understand your total sales and revenue. There are two main ways of keeping tabs on sales and each is important to grasp: * Gross sales, which is the sum of all sales made…
Evolve - Pipedrive Podcast - #6 Ideal Customer Profiles with Ben Bennett from Second Voice
Evolve Sales Director Bruce Bignell, talks with Ben Bennett, Managing Partner of Second Voice in another episode of our Sales Series, introducing ICP’s - Ideal Customer Profiles. https://www.youtube.com/watch?v=BSqmpEXFjGUCovering: * Who is Ben Bennett & Second Voice? * Introduction to Ideal Customer Profiles * Can you…
Insights help: revenue by activation, not close date
Hi, I'm trying to look at my weighted revenue pipeline and can't seem to find a way to show it based on distribution; I can only seem to see it based on expected close date and the whole deal value is added to that month. For context: I run a media company and a deal might be $10,000 per month for 6 months actualising…
22 Sales Podcasts to Listen to Now That We’re Commuting Again 🎧
Now we’re beginning to return to the office we’re having to find ways to pass the time during our commutes. What better way to start the day than listening to sales podcasts to get you fired up by the time you reach your desk? In this article we’ll bring you some of the top sales podcasts for sales professionals who want…
Hola! Que herramienta me recomiendan para reportes online de ventas integrados a PD?Muchas gracias!
Pipedrive Podcast By Evolve - #5: Sales qualification in Pipedrive - BANT and MEDDIC
Bruce from Evolve discusses Sales Qualification In Pipedrive - Real-life examples of how we capture the data in Pipedrive. Youtube: https://www.youtube.com/watch?v=9S5vJcFJNxQSpotify: https://open.spotify.com/show/34t0mj5xlhvpb5alPK6QH8?si=NNuj7gNJT-O-AjP0RCvkvg Covering: Qualifying criteria Qualifying questions Pipedrive…
Pipedrive Setup Tips
Shared a few tips on how to go about setting up Pipedrive without worrying too much: New Pipedrive Account Setup Tip
Sales Territory Management: How to Break into a New Territory and the Software You Need 🗺
Selling in a brand new sales territory can be intimidating. From researching a new market and understanding regulations to hiring a new sales team, it’s hard to know where to start and what to prioritize. New sales territories can turn into huge sales engines and revenue generators, but to reach that point, you need to…
88% of Salespeople Regularly Work on Soft Skills: Here’s How to Sharpen Yours 🤝
According to our State of Sales Report 2020-2021, 88% of sales professionals actively work on improving their soft skills. Furthermore, those working on their soft skills are 11% more likely to achieve their regular sales targets. So, why are so many salespeople allocating time to developing soft skills? And, why is their…
Marketing and Sales: Key Differences and Everything You Need to Know
Have you been able to align your sales and marketing teams? What were the results? Marketing and sales have two key roles in business: attracting more customers and nurturing the customers you already have. Although sales and marketing have their differences, the real magic happens when you combine them. After all, the…
How to Fully Understand Your Customers With Comprehensive Buyer Personas 🎯
A buyer persona is an outlined description of the sort of person who best represents your target audience (or a demographic within it). Personas help your sales and marketing teams to personalize and target their messaging and outreach efforts to ensure relevancy across varied customer types and segments. By using actual…
Some things I wish I’d have known before doing my first demos
When I started my first sales role at Klaus in 2018, I had never done a demo or a discovery call. I was thrown straight into the deep end, and over the past 3 years, have made a fair few mistakes. Here are a few things I wish I had have known before I started: You don’t need to show everything in the first call My early…
Requesting Insights Display Contact Person's Organization
Currently we are only able to view a contact person's organization in deals list view and the organization associated with the deal is the only option for insights. How could we add these 3 categories of organizations (deal, person, organization) to insights? Is this already available or is it a feature I may request? I…
Deals and Pipeline set up for Saas Subscription products
Our SaaS product is sold on a Marketplace, each trial and sold licenses is converted into a deal in Pipedrive. I'm looking for advice on how to handle the deal once it is lost (ie: the trial is not converted into a sale, a subscription is not renewed...). Do you leave the deal in the Pipeline? Did you add a special lane? I…
🏆 🇺🇸 Success Story: How a sales engagement platform cracked a new lead source
https://pipedrive.hubs.vidyard.com/watch/WTKVWFGiWounv8awZb75PF?⚙️ Click the cogwheel for subtitles in English, German, French, Spanish and Portuguese. Watch the video, where @David Gable from Kixie tells us how his sales team went from relying on inbound leads to becoming what he calls “outboundish” by leveraging their…
14 Days To Fail—Where Trial Periods Go Wrong And How To Fix It
Our sales pro @Diogo Silva shares his experience on the topic of offering trial periods in sales, and how to make the most of them. Catch the full article here. "There are several different free trial models, from freemium versions to those requiring credit cards that get charged automatically if not canceled. Each one can…
How to calculate sales volume variance and why it’s important 📈
Harvesting and analyzing data about your sales process helps you to understand where you’re succeeding and the bottlenecks slowing you down. One of the best ways to combine your data is to form sales forecasts, which help you understand if you’re seeing a period of growth or falling short of your expectations. One metric…
Sales Meeting Ideas: Topics & Agendas to Motivate your Team
Sales meetings are essential for any sales operation. But too often they are seen more as a necessary evil than an opportunity to improve. Be sure to make the most of your meetings by effectively planning each meeting and motivating your sales teams. Your reps will be excited and ready to contribute to your sales meetings…

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