To stay competitive with social media platforms, businesses leveraging email marketing use various email types, each with a different purpose. These include newsletter emails, lead nurturing emails, promotional emails, milestone emails, survey emails and viral emails.
Email marketing is one of the best methods small businesses can use to connect with large audiences in a personalized way, enabling them to build long-lasting relationships and convert people into loyal customers.
Click here to learn our top email marketing tips for small businesses that will help you create successful email marketing campaigns, send effective emails that boost conversion rates and improve customer retention.
What matters most in email marketing? Using effective email marketing software is important and having creative designers and copywriters on your content marketing team is a big plus. At the end of the day, though,it’s all about your email list. The people you send your emails to will determine whether or not your campaign is a success.
Marketers in ecommerce strive to grow their subscriber lists as large as they can, but does your email list size actually matter? It’s not the scale of your list building that matters, it’s the quality. You could blast your email campaigns out to millions of addresses across all the email service providers, but if only a small number of those recipients actually open and engage with your emails, how much an email list worth? Not much at all.
In this article, we show you how you can tell a good email list from a bad one, then we dive into the ways you can increase your email list value for future lead generation.
Every year brings new tools to automate email campaigns and improve your email marketing strategies, helping inboxes become even more effective customer engagement solutions. The question is, how do you stay on top of email marketing trends?
The easiest way to improve your email effectiveness, avoid mistakes and increase ROI is by following the experts where they’re most active: their blogs and social media.
In this article, we’ll list some of the top email marketing influencers that are worth paying attention to.