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Cross Selling und Upselling: Der ultimative Guide 🔀 📈

Jemandem zusätzliche Produkte oder Dienstleistungen zu verkaufen, der bereits zum Kundenstamm gehört, gelingt Studien zufolge mit einer Wahrscheinlichkeit von  60 bis 70 %. Die Vertriebsstrategien Cross Selling und Upselling machen sich dieses Wissen zunutze und kurbeln den Umsatz durch ergänzende Verkäufe an.


In diesem Artikel erfahren Sie, worin der Unterschied zwischen Cross Selling und Upselling liegt und wo die Methoden im B2B sowie B2C bevorzugt Anwendung finden.

How to calculate incremental sales and what it means for your business 📈

Marketing is all about supporting and improving sales outcomes. By measuring incremental sales, marketing teams, sales managers and business owners can better understand the success of their promotional sales and marketing activity and direct future investment accordingly.

With the pandemic receding, spending on advertising worldwide is expected to resume its growth trajectory and surpass $630 billion USD in 2024. To help you make the most of your sales and marketing budgets, this guide will break down the question of what is incremental sales by examining why it’s such an important number to measure, how to calculate it and what to... (More)

14 Days To Fail—Where Trial Periods Go Wrong And How To Fix It

Our sales pro @Diogo Silva shares his experience on the topic of offering trial periods in sales, and how to make the most of them. Catch the full article here.

"There are several different free trial models, from freemium versions to those requiring credit cards that get charged automatically if not canceled. Each one can be successful when used properly, but in general, conversion rates on free trials are between 1 percent and 10 percent."

"A proactive sales team can dramatically help improve conversion rates during the 14 days of a free trial by helping the prospect understand your product,... (More)

Pipedrive Lisboa já conta com 200 colaboradores 🇵🇹 🎉

Esta semana, a equipa de Lisboa da Pipedrive deu as boas vindas ao seu 200º membro! Cláudia Leitão, a Head of People & Site Leader, revela mais detalhes sobre o percurso da empresa em Portugal aqui:

“Ter aberto o escritório local há quase cinco anos tornou-se numa das minhas maiores aventuras profissionais. Começamos com a ambição de sermos 50 no primeiro ano, depois 100 no segundo e 150 no terceiro. Conseguirmos 230 é a meta que temos para 2021 e aproximadamente 1000 pessoas a nível global. Tem sido um privilégio poder ajudar e fazer parte do crescimento desta... (More)