❓Which metrics do you rely on most as a SaaS sales, marketing or management professional, and why? Reply below.

With the continued shift to subscription-based software driving growth that’s expected to reach $140.6 billion worldwide in 2022, SaaS companies rely on metrics to help monitor and harness that growth.

Metrics like ACV (annual contract value) and ARR (annual recurring revenue), for example, are widely used by SaaS organizations to measure revenue value, gauge momentum, and improve financial performance.

Yet many industry professionals find them confusing.

If you’re a SaaS sales, marketing or management team member looking to benefit from more... (More)

Making a sale is good but letting your customers know you still care after that and want them to get the most out of their purchase is even better - and coincidentally increases their lifetime value, lowers churn and facilitates upsell and cross-sell.

Yes, you've guessed it! It's all about the fine art of what's usually called Customer Success. Whether you're still wondering if you should assemble a Success team or if you already have one but they're having trouble not letting follow-ups fall through the cracks, we've got you covered:

• What Does a Customer Success Manager... (More)