❓Which metrics do you rely on most as a SaaS sales, marketing or management professional, and why? Reply below.
With the continued shift to subscription-based software driving growth that’s expected to reach $140.6 billion worldwide in 2022, SaaS companies rely on metrics to help monitor and harness that growth.
Metrics like ACV (annual contract value) and ARR (annual recurring revenue), for example, are widely used by SaaS organizations to measure revenue value, gauge momentum, and improve financial performance.
Yet many industry professionals find them confusing.
If you’re a SaaS sales, marketing or management team member looking to benefit from more... (More)