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HubSpot
HubSpot

Connect Pipedrive and HubSpot to the rest of your tech stack with this two-way data sync that unites all of your customer data in one integrated platform.

Asking for advice: Hubspot<>Pipedrive Integration issues

Currently working on HubSpot and Pipedrive integration, but I've encountered several issues when it comes to lead routing: only the organization and deal objects are being created, but not the person associated. 

Also 2-way sync is limited only to fields that are "free-text" type, so I was suggested to clone fields that are "single-option" into "free-text" ones and then update them via a workflow in PD, but this is not working unless I do a manual update in the object first, which is not scalable. 

Anyone with experience in this integration that can provide some advice?

Thank you!

You can now see HubSpot email opens, clicks and more right inside Pipedrive

Hey, thought I'd let followers of this topic know that we at Outfunnel have now added a deep Pipedrive - Hubspot Marketing integration. You can:

  • Record HubSpot email engagement (e.g. opens, clicks, unsubscribes) in Pipedrive so your sales team has full context and can sell smarter.
  • Track web visits and calculate lead scores in Pipedrive with our own Web tracking and Lead scoring features as additional lead signals.
  • Coming soon: Sync contacts and segments from Pipedrive to HubSpot Marketing Hub, along with all the relevant tags, statuses, and custom fields, so that campaigns can start or stop automatically.
     

Feedback welcome!

Allow integration and field mapping for Smart Contact data in Pipedrive to automation software (i.e. HubSpot).

For me to segment my audience based on location, regions, the number of employees and industry based on SIC or NAICS codes, being able to sync and integrate fields into a third party marketing software is fundamental to marketing strategy and targeting. Marketing Automation tools like HubSpot allow you to segment, target and communicate based on these variables.

But Pipedrive has advised the Smart Contact feature data is not stored in Pipedrive but only mirrored, meaning it can't be synced, and it can be used to create segments, lists and audiences (can't be exported either).

Salesforce (and other CRMs) allow integration with tools such as 118118, where you can record this information and map it into automation tools. It also allows me to segment, target and build localised and targeted campaigns - crucial for marketing success. For example, I am integrating Pipedrive with HubSpot, and my HubSpot data needs to be targeted to ensure we are talking to the right people in the right language at the right time and the correct industry-related solution. Without the Smart contact data sync, I can't see how that can be done without laborious manual work and finding/adding this data another way, which causes issues with data accuracy and validation.

Hubspot Marketing and Pipedrive

Hi all,

Has anyone on here successfully integrated the Hubspot marketing suite with Pipedrive?

What are the pro's & cons? What functions don't quite work etc.