Even with the abundance of automated email tools, cold emailing is still an effective strategy. But with competition high, how can you engage your leads and stand out from the other emails vying for their attention?
Depak Vedera, Sales manager at Leadfeeder, urges us to consider the subject line: “If your subject line is [bad], your e-mail might as well delete itself. Even if you have a personalized ‘hook’, a low-commitment call to action and a value proposition that solves the prospect’s problem"
However, Shane Snow, Co-Founder of Contently, found little variance in open rates when... (More)