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Sales Strategy
Sales Strategy
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Why is brand storytelling important?

Many marketers and sales reps are trained to think technically, please algorithms and analyze data, especially those working in (SEO) and PPC advertising. 

This less creative way of thinking has its place in building brand awareness, but research tells us brands must engage buyers on a human level to create the types of meaningful connections that lead to sales.

Harvard Business School Professor Gerald Zaltman reported from his research that 95% of consumers’ thinking (i.e. their buying decisions) takes place in the subconscious mind. 

So, even though most people believe they’re using rational thought when choosing brands and products, emotion is in control and storytelling suits this well.

Great stories have lasting effects on their audiences, lasting effects that can be valuable for businesses. 

While every brand’s story is different, there will always be structural similarities you can follow.

Click here to learn how to tell a great brand story that turns prospects into buyers, followers and advocates.

NathanaëlPipedrive Employee
French Content Production Manager

🏆 ☎️ Success Story: le secret d'un professionnel de la vente par téléphone pour réussir ses appels à froid
Cliquer sur ⚙️ pour activer les sous-titres en français !

Du nouveau dans notre série Success Stories : @Joe Kenny, responsable des opérations commerciales à Pipedrive, nous explique comment son parcours lui a appris à tirer le maximum de chaque appel en écoutant ses prospects et en identifiant leur besoins pour mieux les aiguiller vers son produit 🚀

Reports - Segment by organisation owner - Easier overview for KAMs.

Our team includes KAMs who 'own' organisations in Pipedrive, while our inside sales team 'own' the deals. 

Ideally, we would like to be able to see insights on Deals segmented by owner of the organisation, so that the KAM team can easily report on and follow new deals made for their customers.

Meanwhile, the inside sales team can also report on the deals they have own. 

This type of reporting would make showing our sales in both teams easier, and enable better flow between the teams.


I am aware that there may be a possibility to do this by making use of custom fields, but given that this information already exists in the standard fields, it would be excellent if we could pull this information in insights without needing to use this workaround.


🔴🎙️ Live Webinar with Neil Patel on May 24th : 7 Strategies That Will Get Powerful Results For Your Marketing and Sales Teams

📌 Register now and reserve your spot!
Learn 7 Strategies that will achieve powerful results for Sales and Marketing Teams

  • Engage your audience. 🤩
  • Create targeted, high-converting ads. 🎯
  • Maximize ROI with your email list. 📈

Neil Patel is a NY Times Best Selling Author, and named a "Top Influencer by Wall Street Journal". He also happens to be a Pipedrive advocate who believes just as much as we do that strategically aligning Sales and Marketing is key to maximizing your ROI. 

Neil will be joined by the CEO of Saleshive, Brendan Burnett, and Pipedrive CMO, Heidrun Luyt, to discuss actionable strategies that will not only help you target your audience more affectively, but will unify your brand's messaging, and streamline your email strategy.

🗓️ When?: Join us on Tuesday, May 24th at 8am PST (3pm GMT) 
📌 Register now and reserve your spot!