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Can't see new leads! Lost new Web form visibility

We are now having trouble dropping web forms into deals with new restrictions that they be connected to people or organization.    Formerly these started as deals and we built pipes to distribute.    Now we've list visibility to new and need to search people or organizations.  How are others seeing new web form adds?  

Trace back deal to webform

I would like to be able to trace back a deal to a specific webform. Any suggestions?

Reporting on Webforms

The columns in this image are | views | interacted | submitted | conversion | 
The columns in this image are | views | interacted | submitted | conversion | 

I've got a few web forms running, one of which is a booklet request. The form itself knows the number of clicks and conversions, but how can I produce a report showing me these 11 submissions? 

My marketing guy would like to follow up and talk to these customers, but other than trawling through my email and making a separate sheet I can't see how to display the detail behind these numbers. 

Voted for Allow the insertion of a google tag - product development suggestion

Hi @Nicola Meinders25 , it is a good observation there! A workaround our team has suggested for the time being could be to have your Pipedrive Web Form forward to a Thank You page when it is completed. And on that Thank You page you can add your Google tag.