‘Follow up and close the sale’ all of us sales folks know the importance of this phrase.
We found out 3 actionable ways to follow up from Jeff Shore, the author behind the seminal book on follow-ups. Here they go -
📹 𝗦𝗲𝗻𝗱 𝘃𝗶𝗱𝗲𝗼𝘀
In these remote working times, one thing that really works is videos. Record 20 ~ 30 seconds videos of yourself talking to your prospect. Another idea you should try is sending video testimonials from your best clients.
You can embed Vidyard videos in your email, with a click of a button with Outplay.
📞 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘀𝗽𝗲𝗲𝗱
Do you get inbound interest in your business? Jeff found out getting in touch with them within 30 minutes of the first touch, skyrocketed the deals getting closed. Doing follow up calls mentioning the recent interest works much better than a followup email.
📻 𝗗𝗼 𝗻𝗼𝘁 𝗱𝗼 𝘁𝗵𝗲 𝗽𝗮𝗿𝗼𝗹𝗲 𝗼𝗳𝗳𝗶𝗰𝗲𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝘂𝗽
If you are saying ‘I am just checking in with you about our last call’, then stop saying that from now! Instead, focus on how you can serve your prospect. One quick way to do it is by subscribing to google trends topics from your prospect’s industry and sending them articles they might learn from. You can send in podcasts and Linkedin posts too!