โ€˜Follow up and close the saleโ€™ all of us sales folks know the importance of this phrase.

We found out 3 actionable ways to follow up from Jeff Shore, the author behind the seminal book on follow-ups. Here they go -

๐Ÿ“น ๐—ฆ๐—ฒ๐—ป๐—ฑ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€

In these remote working times, one thing that really works is videos. Record 20 ~ 30 seconds videos of yourself talking to your prospect. Another idea you should try is sending video testimonials from your best clients.ย 

You can embed Vidyard videos in your email, with a click of a button with Outplay.

๐Ÿ“ž ๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐˜€๐—ฝ๐—ฒ๐—ฒ๐—ฑ

Do you get inbound interest in your business? Jeff found out getting in touch with them within 30 minutes of the first touch, skyrocketed the deals getting closed. Doing follow up calls mentioning the recent interest works much better than a followup email.ย 

๐Ÿ“ป ๐——๐—ผ ๐—ป๐—ผ๐˜ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐—ผ๐—น๐—ฒ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ๐—ฟ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐˜‚๐—ฝ

If you are saying โ€˜I am just checking in with you about our last callโ€™, then stop saying that from now! Instead, focus on how you can serve your prospect. One quick way to do it is by subscribing to google trends topics from your prospectโ€™s industry and sending them articles they might learn from. You can send in podcasts and Linkedin posts too!ย