According to our State of Sales Report 2020-2021, 88% of sales professionals actively work on improving their soft skills. Furthermore, those working on their soft skills are 11% more likely to achieve their regular sales targets. So, why are so many salespeople allocating time to developing soft skills? And, why is their effort paying off?

 

In this article we’ll define what soft skills are, why they’re important to your sales team and how you can take measures to sharpen them. We’ll also help you spot soft skills during the hiring process and explore why you shouldn’t underestimate the power of saying no.