In the competitive world of e-commerce, transactional emails play a crucial role in how your audience views your business. They may not feel like the most important part of your email marketing strategy, but they have the potential to make or break the future of your company.

 

In this article, we’ll explore what transactional emails are and how they can help businesses improve the customer experience and increase engagement rates and conversions. We’ll also look at the various types of transactional messages and share nine common transactional email examples.