Pipedrive is not a marketing automation platform, but there are several platforms that integrate tightly with Pipedrive (ActiveCampaign, Autopilot) and it would be VERY useful to have a campaign object in Pipedrive that would allow sales to see the communications that marketing has sent to customers during the nurturing and qualification process. This could include tracking digital ads the client clicked on, pageviews, emails the client has received, blog post urls they have clicked on, forms they have filled out and chatbots they have used. By aggregating that into a single object AND allowing marketing to help sales create templates you can increase the knowledge of what has been shown to a client before contacting them.
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Add Filters and Automation Triggers based on email interactions; Email Opened, Email Not Opened, Email Not Sent (Error or Wrong Email), Email Link [link] Clicked 🚀