Q: The new Campaign module is a great start. Does the module include the capability of creating a sequence of emails, triggered by an event in PD? If we don't have sequences, for now at least it seems to be a fancy way to do Group Messages. Is that the case?
A: We expect to add drip sequences or to be more precise upgraded workflow automation with wait/delay actions and marketing emails at the end of Q3. Group mail and Campaigns serve different purposes: Campaigns has a drag and drop email editor and engagement reports, also group mail is limited to 100 contacts, available only in Pro plan, while Campaigns don't have such limitations. And finally, Campaigns provides an infrastructure that can support mass emails, while group mail uses your email outbox, and often such large sendouts will cause email delivery issues.
Q: Is Campaigns add-on meant only marketing campaigns and automation or will it include making sales email cadences functionality, cold email sequences?
A: Campaigns can be used to send marketing emails to opt-in contacts only, or in other words to those subscribers who have expressed interest and given consent or permission. Campaigns can not be used for bulk cold email campaigns or cold email sales cadences. The reason is simple: Campaigns' shared infrastructure reputation can be damaged by recipients marking your cold emails as spam and we have to make sure that all Campaigns customers follow the best email marketing practices.
➡️ Some of you are currently using Mailigen by Pipedrive, so the following answers will be relevant for you.
Q: If we are already using Mailigen, will it be directly integrated into Pipedrive Features?
A: Campaigns is built from the ground up on top of the Pipedrive platform. So we share all the data and you don't have to even think about the usual "setup" of another tool. Mailigen will remain a separate product for a while. We expect to reach the necessary feature parity and expect Pipedrive users who also use Mailigen to adopt the new Campaigns tool.
Q: If a client has Mailigen already, will their data and campaigns be transferred across?
A: Not automatically. We see that for the majority of users, Pipedrive is the ultimate source of truth and all contact data is there. Those who use SyncBot should have all the engagement data already stored in the person's contact view. Unfortunately, email templates can't be transferred as they are incompatible, but the new Campaigns email drag and drop editor allows to rebuild the email template in just a few minutes.
That's it for this week. Stay awesome and keep emailing!
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