We've built a small tool to help you connect your Google Analytics to Pipedrive.
- know which UTM source/medium/campaign/keyword a lead came from
- push pipeline & revenue data back into GA, so you know exactly how much revenue came from Adwords and other campaigns, not just leads
- create audience lists to retarget as they move down the funnel
If these are problems you face then check out punchydata.com or DM me :)