Here are 9 things to keep in mind to create an effective email strategy (click here for an in-depth guide to email broadcasts as well as 9 examples to draw inspiration from).
1. Build an organic email list
You should only send your email broadcast to those who have opted-in. This way, you’ll target those who are interested in your content and avoid compliance issues
2. Segment your email list
Organize subscribers into smaller lists based on characteristics that help define what products, services or messaging will interest them.
3. Identify your goals
Nail down your goals before you proceed. Do you want people to click through to your site, subscribe to your service or order products?
4. Send your email at the right time
Studies suggest that Tuesday at 10:00 a.m. is the ideal time. Pipedrive can schedule your emails to arrive at specific times, including in different timezones.
5. Balance the frequency
Sending too many broadcast emails will hurt your deliverability. Landing at the right frequency will lead to increased open rates and conversions.
6. Track performance and adjust strategy
Use A/B testing to check which design or copy works best for your audience and optimize accordingly.
7. Get the tone right
Write different emails for different segments. 18 to 25 year-olds will respond differently to 45 to 55 year-olds.
8. Have a catchy subject line
Your subject line should draw people’s attention. Use the sense of urgency and the fear of missing out to draw customers in.
9. Use a marketing automation tool
Using email marketing software to integrate your emails and track their effectiveness is essential to crafting a successful email campaign.
What do you promote with your email broadcasts and what strategies have worked best? Share your ideas with a reply to this comment of click here for the full article.