Many of your best target customers aren’t buying right now.  Budgets are frozen, cash is being conserved.  But here’s the thing…

You’re not going to grow many tomatoes in December (at least here in Seattle).  But how you till the garden, condition the soil, add fertilizer – how you work the variables now will give you epic tomatoes this summer.

Invest in your relationships, lean in on building value, give generously.  The harvest is coming.