Good post on focused messaging by Arron:

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Posted last year

Good post on focused messaging by Arron:

https://www.saleshacker.com/book-excerpt-if-you-were-a-radio-station-would-anyone-tune-in/?fbclid=IwAR014WzeQP_mcQz1zhMWSgTIlvCaYMj91-rHdaFaDrDzRikZqowtC1xtLJo

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