We got Evan Santa, Sales Manager at Vidyard to spill out the secret in a 5-minute interview.

He does not believe in the separation of B2B and B2C customers.

The idea is the same people who are purchasing in the B2C space are also purchasing in B2B space.

He thinks most sales companies are following an old method of 4-month long sales cycles.

He points out a client discovery call, which almost feels like a client interrogation call to him.

Instead of positioning the product you are selling, the idea is to focus on the buyer experience