One of the best ways to build anticipation for a new product is to draw out the suspense.

Suspense amplifies anticipation and helps grow a core product following before anyone knows much about it. 

Apple provides a great example of this. They keep the curtains closed about their newest products and engender mystery. In the past, this has resulted in endless speculation about their products before they’re even announced. 

Hint about your product early to draw out suspense. Over time, drip-feed exciting information to key people. Build a narrative and get people emotionally invested in your product. 

How do you set your new products up for success pre-launch?

Click here for a more in-depth look at some high-level strategies you can use to build anticipation for your product and drive sales at launch.