A buyer persona is an outlined description of the sort of person who best represents your target audience (or a demographic within it). Personas help your sales and marketing teams to personalize and target their messaging and outreach efforts to ensure relevancy across varied customer types and segments.
By using actual data to identify patterns across both your existing and potential customers, your sales team can clarify who they’re selling to, why they’re a good fit and how your solution fits into their life and solves a problem.
In this article, we’ll go beyond simply what is a buyer persona and guide you through how to craft detailed personas of your own. You’ll also learn about the many lead generation, lead qualification and buyer journey insights buyer personas afford to your sales and marketing teams and how to best take advantage of them.