An effective sales funnel only works if you keep adding new leads. Without a steady drip of qualified prospects, your sales cycle will likely come to a standstill.

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To ensure business continues to grow, many sales teams are turning to Facebook. Facebook lead generation ads, in particular, continue to grow in popularity because they are so effective. By launching a Facebook lead generation campaign, one global brand realized a 52% decrease in its cost-per-lead.

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In this post, weโ€™ll show you everything you need to know to use Facebook lead generation campaigns to fill your funnel and increase your pipeline.