Hoping to be able to leverage this resource and see what others might have used. I am using Google Sheets right now, but I would like to see if there is another solution out there.. I am tracking very basic KPIs at the moment though.. nothing too complex.
- # of emails sent
- # of emails opened
- email open %
- # of emails clicked
- email click %
- # of impressions (banner ad campaign)
- CPM
- clicks
- CTR
- website traffic
I'm sure there will be more, but those are the ones I can think off of the top of my head. I just want a nice, pretty way to track and present my data to my team.
