I'm presently working with Apiant to develop an integration with 700Credit to do soft credit pulls on all new contacts, and any updated contacts if they have not had a pull in 90 days. It will add the score as a custom field. Since nearly 3 out of every 4 of our customers finances their purchase, it is critical for us to know if they are credit-worthy early on in the conversation.
I'm sure the realtors and other big ticket retailers in here could use a feature like this. It will be a game-changer for us!