Good objection handling is something of a must-have in sales, where you face objections and rejections every day.

Too many sales folks give up after their first rejection, do not do that.

First, identify whether it is a real objection or is it just a reflex response or is it the dreaded brushoff.

When you research your ideal customer profile and contact them, the chances of you having a solution to your prospectโ€™s real objections shoot up!

Your goal is to find out the real objection even if you hear a big fat NO. This helps you followup when the time is right!

It gets trickier to find out the real objection when you encounter a brushoff, where your prospect just wants to get rid of you.

Here is David, an expert sales leader sharing tips and fundamentals on dealing with NO.

https://www.youtube.com/watch?v=CTziX5PNpq0