To stay competitive with social media platforms, businesses leveraging email marketing use various email types, each with a different purpose. These include newsletter emails, lead nurturing emails, promotional emails, milestone emails, survey emails and viral emails.

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In fact, 64% of businesses worldwide interact with their audience through email campaigns, a marketing strategy offering a return on investment (ROI) of $36.

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In this article, we discuss viral email marketing and examine how viral emails effectively grow a businessโ€™s network in the social media era.