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Michael Newberry
Digital Marketing Executive

B2B lead generation: Post-event activities


I work for a small SaaS company and we will be exhibiting at two events in September this year.

However in the past we have struggled to create effective post-event nurturing campaigns. In most occasions, all of the leads went through them same automated process:

  • 1st email explained the company and its solutions
  • 2nd email (7 days later) was on a topical blog
  • 3rd email (7 days later) was about a product and a case study
  • 4th email (7 days later) asked the audience if they wanted to book a demo

Does anyone have any experiences or advice that... (More)

Alles was Sie über B2B Datenschutzbestimmungen und -vorschriften wissen müssen

Dieser Artikel ist ein Leitfaden von Megan Bennett, Compliance Officer von Cognism, zu den wichtigsten Datenschutzvorschriften und -bestimmungen. Er wurde ursprünglich als Blog von Cognism veröffentlicht.

Auf dem Weg ins nächste Jahrzehnt folgen Länder auf der ganzen Welt dem Beispiel der EU und führen strengere Datenschutzgesetze ein, die bei Verstößen harte Strafen für die Unternehmen zur Folge haben. Wenn Sie im B2B-Bereich tätig sind, ist es wichtig zu wissen, wie Sie Ihre Daten handhaben müssen, was erlaubt ist und was nicht.

Megan Bennett, Compliance Officer bei Cognism, erklärt. Klicken Sie hier, um den ganzen Leitfaden zu lesen und... (More)

⏰ Event: What did Pipedrive learn from its most successful product launch? | 20 May 2021

📌 May 20 at 15:00 UTC ⚡️ Make sure you register for a spot, those who join us will have a chance to win some of our legendary merch! 

🚀 Join us for Pipedrive's first online product meet-up, where we will share insights on what made our 'LeadBooster' product launch a huge success, having generated over 400% growth in the last year.

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