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NathanaëlPipedrive Employee
French Content Production Manager

🏆 ☎️ Success Story: le secret d'un professionnel de la vente par téléphone pour réussir ses appels à froid
Cliquer sur ⚙️ pour activer les sous-titres en français !

Du nouveau dans notre série Success Stories : @Joe Kenny, responsable des opérations commerciales à Pipedrive, nous explique comment son parcours lui a appris à tirer le maximum de chaque appel en écoutant ses prospects et en identifiant leur besoins pour mieux les aiguiller vers son produit 🚀

9 most common transactional email templates and examples

In the competitive world of e-commerce, transactional emails play a crucial role in how your audience views your business. They may not feel like the most important part of your email marketing strategy, but they have the potential to make or break the future of your company.


In this article, we’ll explore what transactional emails are and how they can help businesses improve the customer experience and increase engagement rates and conversions. We’ll also look at the various types of transactional messages and share nine common transactional email examples.

How to create a sales video letter that converts 📽

Video can be a powerful tool for marketers and salespeople, with figures from Wyzowl’s 2022 video marketing report indicating that 88% of respondents have been convinced to buy a product or service after watching a video.


Considering just how much video content we consume daily, this statistic doesn’t seem that surprising. Wyzowl reported that people are now watching more online video content than ever, with an average of 2.5 hours each day (an hour more than in 2018).


This article will help you leverage this increasingly popular sales and marketing tool. We’ll look at the benefits of sales video letters, their key components and how you can put your video together.

9 after-sales service tips to keep new customers happy

Landing a sale from a new customer is one part of increasing revenue, but it isn’t the whole story. To scale your business, you need to turn customers into repeat buyers. And one way to do this is through quality customer service. 

Gartner found that customers who received a high-quality customer service interaction were 82% more likely to repurchase or renew when offered the chance to switch to a competitor. These customers were also 86% more likely to spend more on future purchases and 97% more likely to share their positive experiences.


In this article, we’ll explain what after-sales service is and how you can use it to drive sales and increase customer loyalty. We also list nine tips and some high-level strategies you can use to make your after-sales service exceptional.