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CRM Social: ferramenta imprescindível para entender o cliente na era digital

Imagem por Pixabay
Imagem por Pixabay

Neste artigo para a Canaltech, o Vice Presidente de vendas da Pipedrive Jens Oberbeck fala da importância e significado do CRM social:

As interações nas mídias sociais moldaram um novo perfil de consumidor: o cliente social. Ele compartilha mais impressões sobre os produtos e as marcas e é também mais crítico em suas escolhas. O consumo deixa de ser um ato individual e passa a ser coletivo, com as opiniões dos outros usuários entrando como um fator importante na decisão de compra.

O CRM social aproveita essas informações públicas nas redes sociais para captar uma visão completa dos perfis por trás de postagens, comentários e curtidas, conseguindo extrair menções e sentimentos sobre determinado tema.

2022: Future of Work Predictions 🔮

Image source: Ales Nesetril
Image source: Ales Nesetril

Peter Harris, COO of Pipedrive, is one of many industry experts who shared their predictions with Bdaily News regarding what digital work will look like in 2022.

In 2022, we anticipate that this major acceleration in digital transformation and increase in automation will continue. Reducing manual tasks through effective business tools will afford businesses more time for offline relationships, building trust, making connections with people and working towards a completely customer-first approach. It’s never been so important for businesses to have deep relationships with their customers to react quickly and accurately to their ever changing needs.

Successful businesses, in 2022, will not only adopt automation and digitalisation, but they will also ensure that its implementation is a well-planned, structured process that is supported by the entire management body. Businesses that do so will capture new demand levels even as competition continues to increase.

Should you change due dates of activities/tasks in a CRM?

Wrote about a burning topic and took an apparently less popular stand:

Webinar: Selling stronger in 2022 📈January 18th, 2022

2022 is here, is your sales process ready? It's time to make sure your team has the right technology to build a better pipeline. Join our webinar with Pipedrive to explore how you can integrate automation and personal communication to drive more sales and close deals faster.

We’ll cover:

- Using technology to stand out in a competitive sales environment
- Creating the right blend of automation and personalization
- Increasing productivity and decreasing your sales cycle
- Measuring your team’s success and iterating throughout the year
- Real-life case studies of companies using this approach

There will be a Q&A, so be sure to bring your questions for our experts 📝

If you can’t make it at 10 am PT, be sure to register and we’ll send you the recording after.