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11 skills a sales associate needs to succeed 🏆

Sales is more than just basic product knowledge. Sales is about people—on both sides of the counter. A good sales associate not only understands the product they are selling: they have a very particular set of skills. Liam Neeson is great but has he ever run the cash register on a Black Friday while the new stock was arriving with Head Office due to visit?

Salespeople need to wear many hats during their workday while demonstrating perfect customer service to every last shopper. The great news is that according to Pipedrive’s State of Sales 2020-2021 report, at... (More)

World Mental Health Day: Themenschwerpunkt "Psychische Gesundheit im Job"

Am 10. Oktober ist Welttag für mentale Gesundheit, ein Aktionstag, der auf die seelische Gesundheit von Menschen aufmerksam machen soll. Pipedrive möchte aktiv dazu beitragen, dieses wichtige Thema in den Vordergrund zu rücken. 

Wir haben näher erforscht, wie Pipedrive sich dem Thema zuwendet, welche Angebote und Tipps es für die eigenen Mitarbeitenden gibt und welche Strategien Vertriebler anwenden können.

Cross Selling und Upselling: Der ultimative Guide 🔀 📈

Jemandem zusätzliche Produkte oder Dienstleistungen zu verkaufen, der bereits zum Kundenstamm gehört, gelingt Studien zufolge mit einer Wahrscheinlichkeit von  60 bis 70 %. Die Vertriebsstrategien Cross Selling und Upselling machen sich dieses Wissen zunutze und kurbeln den Umsatz durch ergänzende Verkäufe an.

 

In diesem Artikel erfahren Sie, worin der Unterschied zwischen Cross Selling und Upselling liegt und wo die Methoden im B2B sowie B2C bevorzugt Anwendung finden.

How to calculate incremental sales and what it means for your business 📈

Marketing is all about supporting and improving sales outcomes. By measuring incremental sales, marketing teams, sales managers and business owners can better understand the success of their promotional sales and marketing activity and direct future investment accordingly.

With the pandemic receding, spending on advertising worldwide is expected to resume its growth trajectory and surpass $630 billion USD in 2024. To help you make the most of your sales and marketing budgets, this guide will break down the question of what is incremental sales by examining why it’s such an important number to measure, how to calculate it and what to... (More)