Any salesperson knows that a well-managed, clear sales funnel is fundamental to sales success. Without this, people who are interested in your products or services may never make a purchase. A sales funnel helps salespeople guide potential customers through their buying journey and provides key insights into customer behaviors. Reps can use these insights to convert cold prospects into hot leads and ultimately into paying customers.
No matter what it is you’re selling, a sales funnel has three fundamental stages:
- Top - Customer awareness and discovery
- Middle - Customers research and evaluate barriers and risks
- Bottom - The decision to... (More)