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๐ŸŽฅ How to customize your notifications, follow topics, and join channels in the Community.

Ian Yun
Sales & Account Manager

ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ ๊ธฐ๋Šฅ ์—…๋ฐ์ดํŠธ: ํŽ˜์ด์Šค๋ถ / ์™“์ธ ์•ฑ ๋ฉ”์‹ ์ € Integration

์•ˆ๋…•ํ•˜์„ธ์š”. ๊ตญ๋‚ด ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ ๊ณต์‹ ํŒŒํŠธ๋„ˆ์‚ฌ ํ•ด์‹œ์Šค๋ƒ…์ž…๋‹ˆ๋‹ค.

ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ์™€ Facebook / Whatsapp์„ ์—ฐ๋™ํ•˜์—ฌ ์ƒˆ๋กœ์šด ๋ฆฌ๋“œ๋ฅผ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š” Messenger ์—ฐ๋™ ๊ธฐ๋Šฅ์ด ์ถœ์‹œ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

์ด์ œ, ํŽ˜์ด์Šค๋ถ ๋น„์ฆˆ๋‹ˆ์Šค ๊ณ„์ •์„ ํ†ตํ•ด ๋“ค์–ด์˜ค๋Š” ๊ณ ๊ฐ ๋ฌธ์˜๋ฅผ ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ์—์„œ ์‘๋Œ€ํ•˜๊ณ  ์ƒˆ๋กœ์šด ๋ฆฌ๋“œ๋ฅผ ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ์— ๋ฐ”๋กœ ์ถ”๊ฐ€ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

ํŽ˜์ด์Šค๋ถ Messenger ์—ฐ๋™ ๋ฐฉ๋ฒ•

  • ๋ฆฌ๋“œ ์ˆ˜์‹ ํ•จ > ํ†ตํ•ฉ '๋ฉ”์‹œ์ง€ ๋ณด๋‚ด๊ธฐ' ํด๋ฆญ
  • ํŽ˜์ด์Šค๋ถ ๋ฉ”์‹ ์ €์™€ ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ ์•ฑ ์—ฐ๋™ ์ง„ํ–‰
  • ์˜ต์…˜ ์„ค๋ช…
    • Private : ํŽ˜์ด์Šค๋ถ ์—ฐ๋™์„ ์„ค์น˜ํ•œ ์‚ฌ์šฉ์ž๋งŒ ๋ฉ”์‹ ์ € ์‘๋‹ต์ด ๊ฐ€๋Šฅํ•˜๊ณ , ๋ฆฌ๋“œ ๋ฐ ๊ฑฐ๋ž˜๋ฅผ ์ƒ์„ฑํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
    • Shared : ํšŒ์‚ฌ ๊ณ„์ •์˜ ๋ชจ๋“  ์‚ฌ์šฉ์ž๊ฐ€ ํŽ˜์ด์Šค๋ถ ๋ฉ”์‹ ์ € ์‘๋‹ต ๋ฐ ๋ฆฌ๋“œ, ๊ฑฐ๋ž˜ ์ƒ์„ฑ์ด ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.

ํ™œ์šฉ ์˜ˆ์‹œ :ย 

  • ์•„๋ž˜ ํ™”๋ฉด๊ณผ ๊ฐ™์ด ํ™œ์šฉํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ด์™ธ์—๋„ ๊ถ๊ธˆํ•˜์‹  ์ ์€ ์–ธ์ œ๋“  ์ปค๋ฎค๋‹ˆํ‹ฐ์— ๊ธ€์„ ๋‚จ๊ฒจ ์ฃผ์„ธ์š”.
ํ•ด์‹œ์Šค๋ƒ…์€ ํŒŒ์ดํ”„๋“œ๋ผ์ด๋ธŒ์˜ ์›ํ™œํ•œ ์ด์šฉ์„ ์œ„ํ•ด ์ตœ์„ ์„ ๋‹คํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค :)

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Optimize your Facebook sign-up formโ€™s conversion rate

Facebook sign-up forms are an efficient way to capture leads and add them to your email listโ€”but many businesses fall at the last hurdle: their CTA isnโ€™t up to scratch.

It may only be a word or two, but your CTA button shouldnโ€™t be an afterthought. โ€œSign upโ€ and โ€œSubscribeโ€ may do the job, but think about a more effective CTA.ย 

The right words can motivate your leads to take action, while the wrong ones can stop them in their tracks. In general, you can create stronger CTAs by:

  • Starting with verbs to highlight the action you take
  • Using possessive adjectives such as โ€œyourโ€ and โ€œmyโ€
  • Showcasing the specific benefits of signing up (including any lead magnet)
  • Encouraging immediate action with words like โ€œtodayโ€ or โ€œnowโ€

Instead of a generic (and potentially negative-sounding) โ€œSubmitโ€, try something like โ€œGet my free cheat sheet nowโ€ or โ€œDownload your ebook instantlyโ€.

Learn how to create and add a sign-up form to your Facebook page in our Facebook Sign-Up Form guide.

Intermittent Leads transfer from Facebook.

Hi. We have noticed in the last two weeks that leads from Facebook have been transferring into Pipedrive intermittently. ย Has anyone else had this problem? We also noticed that Facebook appears to have tightened up its security with repeated requests to change password. Are these two observations linked in terms of problem resolution?

Connect Facebook Lead Forms to Pipedrive

If anyone here is looking to run Facebook ads and connect new leads to Pipedrive, we've just added Facebook Lead Forms integration to Outfunnel. This lets you:

  • Automatically add new leads from Facebook Lead Ads to Pipedrive โ€” no more manually exporting-importing lists.
  • Map custom fields, so all the necessary data is synced to Pipedrive
  • Record the form fill for your contacts in the CRM as a custom Activity
    ย 

Hope you'll find this useful (especially when combined with our other integrations that let you send out automated emails to new leads, for example)