One of the best ways to get on your prospect's radar in B2B sales before you reach out with your pitch is through social media. This is often called warming up leads.

There are so many ways you can touch base on LinkedIn - by interacting with the prospect’s content (commenting, reacting, sharing), by sending a connection request, & more. It’s a way to establish familiarity between you and the prospect, so when you pitch it's coming from a known person.

What’s more, you can use this interaction on social media as an ice-breaker or reason for outreach... (More)