Outbound sales

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Hey Pipedrivers, another week, another experiment.

This time with the size of Organizations 🏦.

We decided to divide our existing sequence into two segments

1. Companies with <200 employee count

2. Companies with >200 employee count

and then we ran these sequences.

Here are the stats :

For the sequence targetting companies with less than 200 employees

Opens - 69%

Replied - 12%

For the sequence targetting companies with more than 200 employees

Opens - 48%

Replied - 6.7%

Why should you try segmenting -

•To figure out where your product gets the most traction

•Then doubling down on the... (More)

Hey Community members,

Selling in this pandemic is tough. I wanted to share an experiment that our sales team conducted by creating a special sales sequence using Outplay, that gave great results. Feel free to use it.

Here is how they did it -

They created a sequence called ‘4 open sequence’ in which they targeted warm leads from their previous cold email campaigns. As its name suggests, these were the prospects who had opened their emails 4 times before but never responded.

Here is why we selected 4. We thought 1 open - a prospect not sure... (More)