A channel sales strategy, in contrast to a direct-sales strategy, involves using partners and third parties—such as affiliates, distributors or resellers—to sell your products or services.
Channel sales is meant to help you develop new revenue streams beyond your direct-sales reach. This strategy works best when you already have a robust customer base and are looking to expand into new target markets by leveraging partner-relationships.
There are many pros and cons, though. While channel sales gives you an opportunity to quickly scale your business and save money on distributing and shipping, you’re also giving up some control and... (More)