Evolve Sales Director Bruce Bignell, talks with Ben Bennett, Managing Partner of Second Voice in another episode of our Sales Series, introducing ICP’s - Ideal Customer Profiles.
- Who is Ben Bennett & Second Voice?
- Introduction to Ideal Customer Profiles
- Can you have more than one ICP?
- Sales or Marketing Teams - who should care?
- Are ICPs more relevant in the B2B or B2C space?
- Resources on how to start thinking about ICP for your business
Questions for Ben Bennett?
You can reach him on Linkedin here: https://www.linkedin.com/in/ben-bennett-performance
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