I'm wondering if there's a better way to track for opt-in specific to marketing campaigns. How are you doing it?
Right now we use Pipedrive as our hub of all prospects and accounts.
I'm focused on the unowned contacts (basically anyone who isn't in the deals pipeline). I set up a lead gen source as a custom person field right now, but that's not foolproof since some of these prospects are entered manually rather than automatically.
I'm creating filters in pipedrive to then feed into Mailigen through the syncbot. One of my filter criteria is lead gen source is Web... (More)