How do you use A/B testing in your email marketing outreach?

Chris_11719
Chris_11719 Posts: 6
How do you use A/B testing in your email marketing outreach?

Answers

  • Shobhit Gaur
    Shobhit Gaur Posts: 136
    Second Anniversary Photogenic Integration Partner
    edited July 25 #2

    Our sales team uses Outplay to experiment on subject lines with one particular experiment getting 68% open rate & a 12% reply rate. 

    image

    This sequence was a result of running many experiments on subject lines where we used different language and different personalization techniques to find out how our prospects react.

    image

    We also experiment on the day we send these emails and the time we send these emails. 

    If you are looking for a tool that can help you do this, & natively sync with your Pipedrive account -

    https://marketplace.pipedrive.com/app/outplay/6d1d318eb8e17b9f 

    Also, remember subject lines play a part in the overall process of email outreach, you need to follow up intelligently and consistently to get better results.

    https://outplayhq.com/

    wi-wVR9BVFJ-LsGTEWnCTtmf9Yr5Lz6i94yB5biRYkzrFcCUp4CNO713QLHktB8KxImJzSVoQHpaHfTAaYJbD2arzzgGDWbwmNhHdGJuXoFJqb6VtHWCuEhY2WgFaiOjD-epnJOv
    szITs0FcB7rY7MEGW7iJAYoZgBsvTXqMVT4CpOaeHWTlJfQJNn41H-O22JFeIJSy8g8UCi6My_yxkGvjoV3Lf83QrGzgQcq8Qh0UwSDq2m-BoDKP0OyYN4N9J6JXkmP9Nb2gCKMY
  • منصة شليله
    edited September 2020 #3
    منصة شليله ar