How do you use A/B testing in your email marketing outreach?

Chris_11719
Chris_11719 Member Posts: 6 VERIFIED MEMBER
How do you use A/B testing in your email marketing outreach?

Answers

  • Shobhit Gaur
    Shobhit Gaur Member Posts: 125 VERIFIED MEMBER
    10 Comments Second Anniversary Photogenic Integration Partner
    edited July 2022 #2

    Our sales team uses Outplay to experiment on subject lines with one particular experiment getting 68% open rate & a 12% reply rate. 

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    This sequence was a result of running many experiments on subject lines where we used different language and different personalization techniques to find out how our prospects react.

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    We also experiment on the day we send these emails and the time we send these emails. 

    If you are looking for a tool that can help you do this, & natively sync with your Pipedrive account -

    https://marketplace.pipedrive.com/app/outplay/6d1d318eb8e17b9f 

    Also, remember subject lines play a part in the overall process of email outreach, you need to follow up intelligently and consistently to get better results.

    https://outplayhq.com/

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  • منصة شليله
    منصة شليله Member Posts: 2 VERIFIED MEMBER
    edited September 2020 #3
    منصة شليله ar
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