Google Ads Conversion into Pipedrive leads

Hikom

Hello,

I would like to track in Pipedrive the Google Ads Conversion, in my actual process I have somme landing page with a Zoho Form inside, each time a form is send a conversion is generated in Google Ads, I would like to track this in Pipedrive, for each new lead create a Pipedrive Leads, with campaign group name, campaign name ...

The same for my Google ads campaign with phone conversion, each time a call is make I would like to create a lead in Pipedrive with some informations about the campaign inside,

Does Zapier can help my do to that ? I have some doubt about this I can just put the UTM in the leads ?

I heard about GA connector, it someone have a feedback on this tool,

Thanks a lot

Toptunenko Olena - Pipedrive partner & Consultant

Hi

Such functionality is available in the LeadBox widget: https://leadbox.com.ua/home-1

If your landing page can send information from the Form to some URL, then through Webhook integration by LeadBox it is possible to make a deal and contact in Pipedrive for each new conversion with recording of the utm parameters. As a bonus, it sends the fact of winning the deal to Google Analytics with its budget. So you can build end-to-end analytics in Google Analytics with LeadBox.

I will be happy to help you figure out the connection

azisbak

You could use a tool like Attributer.io to do this.

Basically you would put UTM parameters behind your Google Ads and it would capture them and pass them through with each form submission (it works with Zoho Forms and heaps of other form builders).

You could then send this data from Zoho Forms to Pipedrive using Zapier or whatever, and then it would appear on the Lead record in Pipedrive (and you could then use the data to build reports to show how many leads & customers you got from your Google Ads, Facebook Ads, SEO efforts, etc).