How to preserve won status of a deal, that was lost after some time?
I run a subscription-based business, and such businesses have churn, meaning we lost some of the deals that are previously won.
What should I do with a deal that I won and, let's say, after 12 months, is lost? Please mind that if I change its status to lost, reports will lose the crucial information that the deal was earlier won. Losing this won status results in incorrect reporting of conversion and perhaps other important statistics.
So how to preserve both the won and lost status of the deal for reporting purposes?