How customer surveys help you produce targeted sales enablement content

Will Sigsworth
Will Sigsworth Pipedrive Team Posts: 59 PIPEDRIVE TEAM
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Sales teams do their best work when they have all the resources and tools they need to engage with prospects. This means knowing who those customers are, what their journey looks like and how your sales process complements that journey. 

Use customer surveys to find out what kind of content and information they’d benefit from at each stage of the customer journey.

Salespeople can then leverage those resources for the right buyer segments at the right time.

For example, use customer surveys to collect testimonials and results. This provides excellent social proof to use in your sales collateral.

You can also use the insights to create sales training and other resources that help your sales team nurture leads and close more deals.

How have customer surveys helped you nail your sales enablement content? Click here to learn how you can use customer surveys to improve your processes (including several examples to get you started).